Post by account_disabled on Mar 13, 2024 22:23:57 GMT -7
Let Us Consider Those Products That Are Created For Or For Regularly Increasing The Subscription Base - E-books, Free Webinars, Marathons, Themed Weeks, And So On. So What Are The Qualities Of A Product That Get People Interested And Willing To Sign Up? The Audience Has A Pressing Problem That A Free Product Can Solve If The Client Knows About His Problem, But Has Not Yet Gotten Around To Solving It, Or He Does Not Understand Who To Pay For It, Your Free Product Will Come In Handy. For Example, Not Long Ago A Law Was Passed On The Use Of Online Cash Registers. You And I Immediately Felt This As An Acute Problem, But We Didn’t Quite Understand How Exactly To Solve It.
The Information Field Was Quickly Filled With OPT IN List Articles On The Topic Of Implementing Online Cash Registers, But Free Products - Webinars, Pdf Manuals - Were Also Popular. The Promise Of An Answer To A Specific Question: A Narrow Topic Is Better, Not Everything About Everything Compare: A 30-page Pdf Manual On The Topic “how To Create An Online Course” And The Same One On The Topic “main Mistakes In Creating Presentations.” There Are Certain Audiences That Are At The Stage Of Accumulating Information (Information Hunger) - They Can Subscribe To The First Topic. But More Often People Understand That 30 Pages On A General Topic Will Not Give Them Any New Knowledge. But A Specific Topic Gives Hope For Benefit. Therefore, I Will Say Once Again About The Importance Of Understanding.
The Target Audience (The Article About The “ladder Of Recognition” Can Help): The Better You Know It, The More Targeted Solutions To Problems You Can Offer In Your Training Programs. Promise Of Real Results Naturally, You Cannot Guarantee A Person In Advance That He Will Get Results At Your Webinar Or After Reading The White Paper. But Making A Reasonable Promise Is Fine. If You Have A Specific Topic, If You Give Some Practical Tasks/steps/exercises, Talk About It. Just Don't Lie. After An Hour-long Webinar “how To Write A Book,” Only Those Who Could Have Done It Without You Will Actually Be Able To Write A Book But, Let’s Say, There Is A Better Chance Of Writing A Synopsis Correctly. Adding Practice To A Demo Product When We Conduct Open Webinars, We Always Ask People To Think, Write Some Solutions And Their Thoughts In The Chat.
The Information Field Was Quickly Filled With OPT IN List Articles On The Topic Of Implementing Online Cash Registers, But Free Products - Webinars, Pdf Manuals - Were Also Popular. The Promise Of An Answer To A Specific Question: A Narrow Topic Is Better, Not Everything About Everything Compare: A 30-page Pdf Manual On The Topic “how To Create An Online Course” And The Same One On The Topic “main Mistakes In Creating Presentations.” There Are Certain Audiences That Are At The Stage Of Accumulating Information (Information Hunger) - They Can Subscribe To The First Topic. But More Often People Understand That 30 Pages On A General Topic Will Not Give Them Any New Knowledge. But A Specific Topic Gives Hope For Benefit. Therefore, I Will Say Once Again About The Importance Of Understanding.
The Target Audience (The Article About The “ladder Of Recognition” Can Help): The Better You Know It, The More Targeted Solutions To Problems You Can Offer In Your Training Programs. Promise Of Real Results Naturally, You Cannot Guarantee A Person In Advance That He Will Get Results At Your Webinar Or After Reading The White Paper. But Making A Reasonable Promise Is Fine. If You Have A Specific Topic, If You Give Some Practical Tasks/steps/exercises, Talk About It. Just Don't Lie. After An Hour-long Webinar “how To Write A Book,” Only Those Who Could Have Done It Without You Will Actually Be Able To Write A Book But, Let’s Say, There Is A Better Chance Of Writing A Synopsis Correctly. Adding Practice To A Demo Product When We Conduct Open Webinars, We Always Ask People To Think, Write Some Solutions And Their Thoughts In The Chat.
